Registration forms: Breaking down the barriers between your Web visitor and your product
You’ve just found a really neat and…you click ‘download’, and bam! You find yourself gazing at a mile-long ‘registration’ form coupled with email verification:
Thoughts on Geoffrey Moore’s Crossing the Chasm
To bridge the chasm between early and mainstream markets, Moore proposes a strategy he likens to establishing a beachhead: claim a place from which to expand your market share by first positioning your product in a niche market.
Widgets vs. Return on Investment; Which reigns supreme in online marketing?
January 29th 2008 | Dan Parker
Which reigns supreme in online marketing? The feature or the benefit?
Marketing professionals tell you that stressing the benefits of a product/service is incredibly more effective than describing the features. “Benefits make people feel.” “Benefits make people act.” Yet many experts agree that both features and benefits are critical, [...]
