Widgets vs. Return on Investment; Which reigns supreme in online marketing?
January 29th 2008 | Dan Parker
Which reigns supreme in online marketing? The feature or the benefit?
Marketing professionals tell you that stressing the benefits of a product/service is incredibly more effective than describing the features. “Benefits make people feel.” “Benefits make people act.” Yet many experts agree that both features and benefits are critical, [...]
How sleeping through my phone alarm taught me a lesson in software usability
January 15th 2008 | Josh Frankel
I did it again last week. I slept through my alarm after accidentally setting the tiny “am” to “pm” on my phone alarm. This will come as no surprise to anyone who has used their phone as an alarm clock.
But why is this situation so familiar?
A user [...]
Critique of “The Leadership Advantage”
December 30th 2008 | Jimmy Bosse
The Leadership Advantage: How the Best Companies Are Developing Their Talent to Pave the Way for Future Success
In 2006, The American Productivity and Quality Center (APQC), the Center for Creative Leadership (CCL), and Duke Corporate Education (Duke CE) partnered with Caterpillar, Cisco Systems, PepsiCo, Pricewaterhouse Coopers and [...]
AJAX Integration for Secret Server
December 24th 2008 | Ben Yoder
AJAX Integration for Secret Server Usability Refinement
One of our goals for our Secret Server Password Management Software is to refine some of the usability. We are currently working on integrating AJAX into Secret Server. AJAX stands for Asynchronous Javascript and XML. It’s not a new technology—just a coupling of [...]
From solo developer to team coder (TDD, C# and Mocks)
December 11th 2008 | Jonathan Cogley
On Monday, 11/24/2008 I did a presentation at the Northern Virginia SQL Server User Group. Shaking too many hands at the Microsoft TechEd tradeshow the week before in Barcelona had given me a nasty case of viral bronchitis so my voice was fading fast. If I could [...]
Self-Paced Certification Preparation with uCertify PrepKits
If you have never taken a Microsoft certification exam before, it is hard to know what you should study, and what the exam will be like. The diagnostic test of the PrepKit is a great place to start. The diagnostic test will give you a good sense of where you stand, and how much studying you will need.
